https://benshotwell.com Ben Shotwell Mon, 28 Jul 2025 22:37:36 +0000 https://benshotwell.com en https://benshotwell.com/Hero Mon, 21 Jul 2025 21:56:10 +0000 Ben Shotwell https://benshotwell.com/Hero &nbsp; ︎&nbsp;Hi, I’m Ben. I turn complexity into clarity through purposeful design.&nbsp; https://benshotwell.com/White-Ops Fri, 25 Jul 2025 19:37:34 +0000 Ben Shotwell https://benshotwell.com/White-Ops White Ops Designed a 20' x 20' trade show booth for White Ops at RSA Conference, translating a cybersecurity brand into a physical space built to stand out on a crowded conference floor. The booth helped drive strong foot traffic and lead conversations during the show, reinforcing White Ops' presence among the industry's biggest players. <img width="1600" height="1193" width_o="1600" height_o="1193" data-src="https://freight.cargo.site/t/original/i/a52beb1c207cc9536ba6234140074ec358cfda964373f96fc3e0623e909cd79b/wo-3.jpg" data-mid="236270736" border="0" src="https://freight.cargo.site/w/1000/i/a52beb1c207cc9536ba6234140074ec358cfda964373f96fc3e0623e909cd79b/wo-3.jpg" /><img width="1600" height="1193" width_o="1600" height_o="1193" data-src="https://freight.cargo.site/t/original/i/b2576961429eb274b4875b666458a8e8121303b9eeb76d61b7f4ec7b0a5a3bbc/wo-1.jpg" data-mid="236270743" border="0" src="https://freight.cargo.site/w/1000/i/b2576961429eb274b4875b666458a8e8121303b9eeb76d61b7f4ec7b0a5a3bbc/wo-1.jpg" /><img width="1600" height="1193" width_o="1600" height_o="1193" data-src="https://freight.cargo.site/t/original/i/42b2b0b6bb60bbb1e238794bfeb9851901f1c69a11c9594e188097eee5e63c7b/wo-2.jpg" data-mid="236270748" border="0" src="https://freight.cargo.site/w/1000/i/42b2b0b6bb60bbb1e238794bfeb9851901f1c69a11c9594e188097eee5e63c7b/wo-2.jpg" /> https://benshotwell.com/Harri Mon, 28 Jul 2025 22:37:36 +0000 Ben Shotwell https://benshotwell.com/Harri Harri Harri was changing from a hospitality staffing tool into an end-to-end agentic AI platform, and the brand needed to change with it. I led the redesign across web, event booths, ads, one pagers, building a visual system flexible enough to work everywhere the brand shows up. <img width="1900" height="1210" width_o="1900" height_o="1210" data-src="https://freight.cargo.site/t/original/i/7051f943397aba92044e42a90f466f51b96758275b26b7daf4a7adc74ccb0b90/website.png" data-mid="253611406" border="0" src="https://freight.cargo.site/w/1000/i/7051f943397aba92044e42a90f466f51b96758275b26b7daf4a7adc74ccb0b90/website.png" /><img width="1900" height="1210" width_o="1900" height_o="1210" data-src="https://freight.cargo.site/t/original/i/bd2d5eb5719d1132d7366c135b51825fbef8ad4a925a1bcf0f0b1fc7fcc35f69/one-pagers.png" data-mid="253611409" border="0" src="https://freight.cargo.site/w/1000/i/bd2d5eb5719d1132d7366c135b51825fbef8ad4a925a1bcf0f0b1fc7fcc35f69/one-pagers.png" /><img width="1900" height="1210" width_o="1900" height_o="1210" data-src="https://freight.cargo.site/t/original/i/7a99917ab26ff15b7cdd6b8ca7ca0ec8937828316a3f66c3a09b09a0b79c2937/ads.png" data-mid="253611410" border="0" src="https://freight.cargo.site/w/1000/i/7a99917ab26ff15b7cdd6b8ca7ca0ec8937828316a3f66c3a09b09a0b79c2937/ads.png" /><img width="1900" height="1210" width_o="1900" height_o="1210" data-src="https://freight.cargo.site/t/original/i/50fc992881532f55f28624100a5077ca7d662151e4ab3b570796381aec2362fa/booths.png" data-mid="253611411" border="0" src="https://freight.cargo.site/w/1000/i/50fc992881532f55f28624100a5077ca7d662151e4ab3b570796381aec2362fa/booths.png" /> https://benshotwell.com/Radisson-Red-Case-Study Mon, 21 Jul 2025 21:56:12 +0000 Ben Shotwell https://benshotwell.com/Radisson-Red-Case-Study Radisson Red Case Study When Radisson Red wanted a space that screamed bold, modern, and effortlessly cool, Harri stepped in to make it happen. This wasn’t just another hotel design—it was a statement. Harri didn’t just create a hotel space—we built an experience. One that’s as bold as the brand and as fun as the people who stay there. view ︎︎︎ <img width="1600" height="1193" width_o="1600" height_o="1193" data-src="https://freight.cargo.site/t/original/i/6c269395c80e03d8c2a47b01ab72ce1b4832a937524ecbb8aa1a31d26e057275/radisson-red-harri_1.jpg" data-mid="236103693" border="0" src="https://freight.cargo.site/w/1000/i/6c269395c80e03d8c2a47b01ab72ce1b4832a937524ecbb8aa1a31d26e057275/radisson-red-harri_1.jpg" /><img width="1600" height="1193" width_o="1600" height_o="1193" data-src="https://freight.cargo.site/t/original/i/9470bcbca75fcf84aa990529b439ecae7a1fc857baab74db7128898440ed8ee3/radisson-red-harri_2.jpg" data-mid="236103694" border="0" src="https://freight.cargo.site/w/1000/i/9470bcbca75fcf84aa990529b439ecae7a1fc857baab74db7128898440ed8ee3/radisson-red-harri_2.jpg" /><img width="1600" height="1193" width_o="1600" height_o="1193" data-src="https://freight.cargo.site/t/original/i/08001e4a8ecfb392a9ebc9f6712c8dbbd731535a9ce07b069357688db2cc8811/radisson-red-harri_3.jpg" data-mid="236103695" border="0" src="https://freight.cargo.site/w/1000/i/08001e4a8ecfb392a9ebc9f6712c8dbbd731535a9ce07b069357688db2cc8811/radisson-red-harri_3.jpg" /> https://benshotwell.com/FreshDirect-Homepage Mon, 21 Jul 2025 21:56:17 +0000 Ben Shotwell https://benshotwell.com/FreshDirect-Homepage FreshDirect Homepage A curated set of homepage carousel designs created for FreshDirect’s weekly rotations, showcasing fresh finds and seasonal specials with a focus on strong visual storytelling, clarity, and user engagement. <img width="1600" height="1193" width_o="1600" height_o="1193" data-src="https://freight.cargo.site/t/original/i/6fbdcb23530ce164c1faaf12a43a1e6ba82e381599d8a0aefc6ac6af35371444/fd-homepage-1.jpg" data-mid="236103737" border="0" src="https://freight.cargo.site/w/1000/i/6fbdcb23530ce164c1faaf12a43a1e6ba82e381599d8a0aefc6ac6af35371444/fd-homepage-1.jpg" /><img width="1600" height="1193" width_o="1600" height_o="1193" data-src="https://freight.cargo.site/t/original/i/77ad3654eeaee7b63bb60f83be286f4072919f2a5261f62b7ec6d487ee739200/fd-homepage-2.jpg" data-mid="236103738" border="0" src="https://freight.cargo.site/w/1000/i/77ad3654eeaee7b63bb60f83be286f4072919f2a5261f62b7ec6d487ee739200/fd-homepage-2.jpg" /><img width="1600" height="1193" width_o="1600" height_o="1193" data-src="https://freight.cargo.site/t/original/i/009255d6a61f638570235b00da3f15878790b5ffc0a0031eab92e8b5b005bc7a/fd-homepage-3.jpg" data-mid="236103739" border="0" src="https://freight.cargo.site/w/1000/i/009255d6a61f638570235b00da3f15878790b5ffc0a0031eab92e8b5b005bc7a/fd-homepage-3.jpg" /> https://benshotwell.com/FreshDirect-Social-Media Mon, 21 Jul 2025 21:56:13 +0000 Ben Shotwell https://benshotwell.com/FreshDirect-Social-Media FreshDirect Social Media Created bold, on-brand visuals for FreshDirect’s social platforms—highlighting fresh produce, promos, and weekly deals. Designed to boost engagement with clean layouts, vibrant colors, and scroll-stopping imagery. <img width="728" height="1054" width_o="728" height_o="1054" data-src="https://freight.cargo.site/t/original/i/75bb3243d6febcf1d27c16840cf38a3c15d1ac271d506ae217a4804ac04c5797/fd12.jpg" data-mid="236103704" border="0" src="https://freight.cargo.site/w/728/i/75bb3243d6febcf1d27c16840cf38a3c15d1ac271d506ae217a4804ac04c5797/fd12.jpg" /> <img width="728" height="1054" width_o="728" height_o="1054" data-src="https://freight.cargo.site/t/original/i/7cc53a4a4bc2c80d6d21ef8bac75051311acb1d8c58612e424ea99871d9e9047/fd1.jpg" data-mid="236103705" border="0" src="https://freight.cargo.site/w/728/i/7cc53a4a4bc2c80d6d21ef8bac75051311acb1d8c58612e424ea99871d9e9047/fd1.jpg" /> <img width="728" height="728" width_o="728" height_o="728" data-src="https://freight.cargo.site/t/original/i/ba0bb5f28e8e4deafa937bc05fb0e9cc8d3fa85e41cd2fa7bd85dfbb39739988/better-cheese-boards-copy.gif" data-mid="236103707" border="0" src="https://freight.cargo.site/w/728/i/ba0bb5f28e8e4deafa937bc05fb0e9cc8d3fa85e41cd2fa7bd85dfbb39739988/better-cheese-boards-copy.gif" /> <img width="728" height="728" width_o="728" height_o="728" data-src="https://freight.cargo.site/t/original/i/d705363bbb587dc126be119c481b53bb48ac7d831bfa437e725cc76153234b4b/acai_smoothie-bowl.gif" data-mid="236103701" border="0" src="https://freight.cargo.site/w/728/i/d705363bbb587dc126be119c481b53bb48ac7d831bfa437e725cc76153234b4b/acai_smoothie-bowl.gif" /> <img width="728" height="728" width_o="728" height_o="728" data-src="https://freight.cargo.site/t/original/i/839be3745efc9cd469bc83df2401b6f5f1578a221a079770de003856008c9a06/pi-day_728x728.gif" data-mid="236103702" border="0" src="https://freight.cargo.site/w/728/i/839be3745efc9cd469bc83df2401b6f5f1578a221a079770de003856008c9a06/pi-day_728x728.gif" /> <img width="728" height="728" width_o="728" height_o="728" data-src="https://freight.cargo.site/t/original/i/ba0bb5f28e8e4deafa937bc05fb0e9cc8d3fa85e41cd2fa7bd85dfbb39739988/better-cheese-boards-copy.gif" data-mid="236103707" border="0" src="https://freight.cargo.site/w/728/i/ba0bb5f28e8e4deafa937bc05fb0e9cc8d3fa85e41cd2fa7bd85dfbb39739988/better-cheese-boards-copy.gif" /> <img width="728" height="728" width_o="728" height_o="728" data-src="https://freight.cargo.site/t/original/i/16af4b2c0e8443afc5424e6fc309159238588b4449893e99f4b8bfac64442668/fd6.jpg" data-mid="236103703" border="0" data-scale="100" src="https://freight.cargo.site/w/728/i/16af4b2c0e8443afc5424e6fc309159238588b4449893e99f4b8bfac64442668/fd6.jpg" /> <img width="728" height="424" width_o="728" height_o="424" data-src="https://freight.cargo.site/t/original/i/96d499a617a4987e9ee13e8899cd5b9f624ba95783d5069d6e55fcd2b83dfb65/super-bowl-dishes.jpg" data-mid="236103706" border="0" data-scale="100" src="https://freight.cargo.site/w/728/i/96d499a617a4987e9ee13e8899cd5b9f624ba95783d5069d6e55fcd2b83dfb65/super-bowl-dishes.jpg" /> https://benshotwell.com/FreshDirect-Campaigns Fri, 25 Jul 2025 19:26:26 +0000 Ben Shotwell https://benshotwell.com/FreshDirect-Campaigns FreshDirect Campaigns Brought FreshDirect to life through bold billboard ads, a playful “Build Your Breakfast” email, a crave-worthy poke bowl spotlight, and a warm welcome email for new customers starting their fresh journey. <img width="1900" height="856" width_o="1900" height_o="856" data-src="https://freight.cargo.site/t/original/i/d0b8d0183769ee8ee0da5d92bde403f5327622764a755d6786477fe2c18fccb6/billboards.png" data-mid="246871387" border="0" src="https://freight.cargo.site/w/1000/i/d0b8d0183769ee8ee0da5d92bde403f5327622764a755d6786477fe2c18fccb6/billboards.png" /> <img width="1900" height="1210" width_o="1900" height_o="1210" data-src="https://freight.cargo.site/t/original/i/49ed04ddf76a0a88b0c28b9dd70d28a08cdf9fa877942f19f76c75b1b513007c/fd-email.png" data-mid="246871337" border="0" src="https://freight.cargo.site/w/1000/i/49ed04ddf76a0a88b0c28b9dd70d28a08cdf9fa877942f19f76c75b1b513007c/fd-email.png" /> https://benshotwell.com/FreshDirect-Summer-Brochure Fri, 25 Jul 2025 20:28:10 +0000 Ben Shotwell https://benshotwell.com/FreshDirect-Summer-Brochure FreshDirect Summer Brochure A few samples from the summer brochure inserted in delivery boxes informing customers about new products, recipes, and partnerships including Josh Ostrovsky aka "The Fat Jewish" promoting White Girl Rose. <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/7a32b72cca03bd6b6a222451897e099a3a261262c86c5d0e1483d22834e26a3c/cover.jpg" data-mid="236271362" border="0" src="https://freight.cargo.site/w/1000/i/7a32b72cca03bd6b6a222451897e099a3a261262c86c5d0e1483d22834e26a3c/cover.jpg" /><img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/e52b3a4fff6a683bd3736a58729110bcda2238ebbed81975aaf8f7b22c5cba38/pg1.jpg" data-mid="236271363" border="0" src="https://freight.cargo.site/w/1000/i/e52b3a4fff6a683bd3736a58729110bcda2238ebbed81975aaf8f7b22c5cba38/pg1.jpg" /><img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c019fd631843e8679a9f54efae6287f8198add55b68718dd7683048706bf2f7e/pg2.jpg" data-mid="236271361" border="0" src="https://freight.cargo.site/w/1000/i/c019fd631843e8679a9f54efae6287f8198add55b68718dd7683048706bf2f7e/pg2.jpg" /> https://benshotwell.com/Information-Design Mon, 21 Jul 2025 21:56:18 +0000 Ben Shotwell https://benshotwell.com/Information-Design Information Design The first image depicts 10 variables that stem from our global issue of overpopulation measured in 2012 when we peeked over 7 billion people. There are 100 countries listed in alphabetical order that supplied data to the United Sates Census Bureau. Second image depicts various modes of United Sates transportation in 20 major cities. The variables compared are the city square miles and population versus commutes to work by rail, bus, bike, walking, and cycling. <img width="1491" height="1360" width_o="1491" height_o="1360" data-src="https://freight.cargo.site/t/original/i/8937424d42ce62ebcffde3d247d4c7d0dfd962ad9a2afed4b7e298ab51adb1eb/overpop2.jpg" data-mid="236104633" border="0" src="https://freight.cargo.site/w/1000/i/8937424d42ce62ebcffde3d247d4c7d0dfd962ad9a2afed4b7e298ab51adb1eb/overpop2.jpg" /> <img width="1702" height="2273" width_o="1702" height_o="2273" data-src="https://freight.cargo.site/t/original/i/f0f55eaa5f87019cea49d1c4f1044acc1cefe067bfc1a6dfdb3172e899521bcd/CityTransFull.jpg" data-mid="236104632" border="0" src="https://freight.cargo.site/w/1000/i/f0f55eaa5f87019cea49d1c4f1044acc1cefe067bfc1a6dfdb3172e899521bcd/CityTransFull.jpg" />